Why your venue isn't showing up, and the exact fix.
The content fundamentals most hospitality venues skip. What actually drives visibility, why your current approach isn't working, and how to treat content as a revenue channel.
Every day you’re not showing up online, someone else is taking your table.
The C10 is the content system that puts your venue in front of the people who are already looking for you. Without having to come up with all the ideas and film daily, without an agency, and without guessing what to post.
SOUND FAMILIAR?
01
You keep telling yourself you'll get on top of the content thing. This week. After the weekend rush. Next month.
02
You've tried posting more, hiring someone, or just winging it. Nothing has stuck and you're not sure why.
03
You know your venue deserves more visibility. Watching competitors show up online while you don't is exhausting, and you don't know how to fix it.
THE PROBLEM ISN'T EFFORT. IT'S NOT CREATIVITY.
It's the complete absence of a system built for how hospitality actually works.
WHAT MATTERS AGENCY
THE C10.
The content system built by What Matters Agency, the team behind:
$4.5M
in food sales driven for hospitality groups across Australia
1.87M+
impressions generated through organic content
3,964
direct bookings driven from social media
C10 gives you the system to capture 10 pieces of content in one 3-hour session — everything you need for a full month, done.
ONE SESSION.
ONE SYSTEM.
REPEATABLE EVERY MONTH.
WHAT’S INSIDE
THE C10 SYSTEM
1.
2.
How to make your venue impossible to scroll past
Your venue identity, your content pillars, and how to attract the people who will actually book a table.
3.
The 3-hour filming and editing system that replaces a month of effort
Run a structured filming session inside your venue — during real service, with your existing team. Shot structure, movement, phone technique, editing. Walk away with a month of content.
4.
How to publish consistently without thinking about it every week.
Scheduling, captions, platform strategy, and the repeatable system that keeps your venue visible month after month.
CASE STUDIES
REAL RESULTS. REAL VENUES.
Case 1 —
SRG Hospitality
$4.5M in food sales driven · 367,575+ people reached · 1.87M+ impressions · 3,964 total bookings
Case 2 —
Sails
1.2M organic views in 6 months. 6,300 new followers. No paid ads, just the system, running consistently. That's a 45% increase on the 6 months before. Same venue. Same team. Different approach.
Case 3 —
Grana
808K organic views. 3,300 new followers. Growth up 115% compared to the previous 6 months. More than doubled their reach — not by posting more, but by posting with a system.
PRICING
EARLY ACCESS
$247 $200
You save $47. Early access closes when we open to the public.
OBJECTION HANDLING (FAQ)
COMMON OBJECTIONS
"I don't have time."
The system is built around 3 hours a month, during your existing operations. If you can run a Saturday lunch service, you can run C10.
"I'm not good at filming."
You don't need to be. C10 gives you the exact shot structure. Your team follows the system, and walks away with a month of content.
"Is this worth the investment?"
One extra booking a week from better visibility more than covers it. This isn't a cost. It's the system that pays for itself.
"I’ve tried outsourcing and it didn’t work."
That's because outsourcing without a system just moves the problem. C10 gives you ownership, so the results are yours to keep, month after month.
Your Venue Is Already Doing Great Work. It's Time People Saw It.
The C10 gives you the system to make that happen, consistently, without burning out, and without relying on anyone else to do it for you.
