We teach you the exact system, step by step — how to film once a month and turn it into a full month of content. No daily filming, no guessing, no agency. Your team runs it, every month.
See How It Works →
You keep telling yourself you'll get on top of the content thing. This week. After the weekend rush. Next month.
You've tried posting more, hiring someone, or just winging it. Nothing has stuck and you're not sure why.
You know your venue deserves more visibility. Watching competitors show up online while you don't is exhausting, and you don't know how to fix it.
It's the complete absence of a system built for how hospitality actually works.
WHAT MATTERS AGENCY
The content system built by What Matters Agency, the team behind:
in food sales driven for hospitality groups across Australia
impressions generated through organic content
direct bookings driven from social media
C10 gives you the system to capture 10 pieces of content in one 3-hour session — everything you need for a full month, done.
WHAT’S INSIDE
The content fundamentals most hospitality venues skip. What actually drives visibility, why your current approach isn't working, and how to treat content as a revenue channel.
Your venue identity, your content pillars, and how to attract the people who will actually book a table.
Run a structured filming session inside your venue — during real service, with your existing team. Shot structure, movement, phone technique, editing. Walk away with a month of content.
Scheduling, captions, platform strategy, and the repeatable system that keeps your venue visible month after month.
CASE STUDIES
$4.5M in food sales driven · 367,575+ people reached · 1.87M+ impressions · 3,964 total bookings
1.2M organic views in 6 months. 6,300 new followers. No paid ads, just the system, running consistently. That's a 45% increase on the 6 months before. Same venue. Same team. Different approach.
808K organic views. 3,300 new followers. Growth up 115% compared to the previous 6 months. More than doubled their reach — not by posting more, but by posting with a system.
Here's everything you get access to inside C10
4 modules and 10+ classes
Step by step training covering strategy, filming, editing and publishing, nothing left to guess.
Easy to use templates for every class
Video templates built in-house that have gone viral, plus the exact worksheets we use on every single shoot.
Lifetime access to the system
No monthly fee, no renewal. Learn it once, run it every month for as long as you own the venue.
Normally: $2,094
Today: $247
The system is built around 3 hours a month, during your existing operations. If you can run a Saturday lunch service, you can run C10.
You don't need to be. C10 gives you the exact shot structure. Your team follows the system, and walks away with a month of content.
One extra booking a week from better visibility more than covers it. This isn't a cost. It's the system that pays for itself.
That's because outsourcing without a system just moves the problem. C10 gives you ownership, so the results are yours to keep, month after month.
The C10 gives you the system to make that happen, consistently, without burning out, and without relying on anyone else to do it for you.
Take control of your finances with this free 4-step guide.
